Viewability Terms:

BDG shall use best efforts to reach 95% viewability for display and 95% viewability for video for "eligible" products within the Program as set forth in the Program Documentation.

If the campaign doesn't reach 80% viewability by campaign end, BDG and Client shall negotiate in good faith an added value offering following the direction in the upfront agreement.

Media Viewability Exclusions:

The products listed below are not eligible for being included in the campaign viewability performance goals or requirements:

- Takeover, Roadblock or SOV Sponsorship placements – These products cannot be optimized for viewability because these products own all the inventory or ad slots in that section or page and therefore, we cannot optimize the product for viewability.

- Custom responsive Ad units – these products include (but are not limited to) Mobile Interscroller, Mobile slide-by, Edge to Edge, Outstream Video units*. These ad products are non-standard and resize to a user’s screen size and therefore do not have true dimensions. If the product doesn’t have dimensions, it cannot be measured by a 3P viewability vendor because dimensions is a metric needed to measure viewability.

The following media products are considered 100% viewable by default and impressions delivered for these products will be reported as "viewable” and manually calculated into the campaign-level viewability percentage by BDG AdOps Lead. For these products, measured impressions and viewable impressions are 1:1:

- Mobile Interscroller

- Apple News Products

Makegoods

If BDG viewability is 79% or below, BDG will deliver additional viewable makegood impressions, based on the makegood terms, to deliver the goal viewable impressions for the campaign.

THIS calculator will be leveraged to determine the makegood impressions if a makegood is requested.

Makegood Guidelines

- Viewability performance will be looked at from the campaign-level (not placement) for eligible placements only.

- Campaign-level viewability will be manually calculated by BDG AdOps Lead, taking into account applicable excluded and included placements noted above.

- Makegoods will only be calculated and confirmed at the end of the campaign.

- Makegoods are to be delivered in the client’s next upcoming X campaign with a two-week lead time.

- Makegoods will have a flight minimum of two weeks, with the option to extend Makegood flight depending on the number of impressions to be delivered.

- Makegood must run cross-site, ideally across the BDG network but at a minimum across Bustle and Elite Daily.