Just in time for summer vacation season, Disney Cruise Line approached BDG Studios to build consideration for its newest ship, the Disney Destiny. Two on-site, custom-designed features anchored the program: one hot spot feature on Bustle and one flip card feature on Romper. The campaign leaned into thematically-aligned “Hero and Villain” style storytelling to showcase the ship’s next-level experiences, from immersive amenities to unforgettable port adventures. Custom content delivered a remarkable lift in brand familiarity, with more than 9 in 10 people exposed to the content correctly recalling the brand, demonstrating the strength of creative storytelling and alignment with brand identity.

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