Tapping into the cultural moment of The Masters, Bustle created a lifestyle-driven campaign to shift perception around Delta and connect with a new generation of golf-obsessed female travelers. From flight to fairway, the campaign came to life across custom-shot editorial, bespoke video content, and social, following the modern golf girlie's full journey to Augusta on Delta and showcasing the brand’s exclusive golf-inspired merch collection. The campaign received 5.5M impressions, a Dark IG Reel VCR 3x above benchmark, and saw users spending 35% longer on premium features than they typically do.