NYLON brought Crown Royal’s limited-edition Juicy Couture collaboration to life with a nostalgic Y2K-inspired moment and buzzy social-first storytelling. NYLON-fave influencers Ava Dash, Kendra Bailey, and Kelsey Anderson embodied Crown Royal’s flavor personalities across bespoke video and photo content, delivering the iconic velour-and-rhinestone drop straight to our fashion-obsessed audience. The partnership extended into print with a NYLON Nights NYFW broadsheet, while a Crown Royal bar takeover at NYLON’s Fashion Week party created an immersive cultural moment that solidified the spirit as the defining drink of today.