Together with Colgate, BDG Studios created a custom content series that reveals how some of the most famous performers in the world step into their personal “wow” factor. With Dancing With The Stars pro Jan Ravnik starring in a custom-shot video on Bustle, and country music sensation Laci Kaye Booth starring in a custom-shot video on NYLON, “The Wow Factor” followed both talent to reveal Colgate Optic White toothpaste as the secret to their pre-performance confidence boost.