To position Clinique at the center of summer beauty conversations, Bustle launched a social-forward campaign rooted in sunshine, skincare, and the spontaneity of saying yes to whatever the day brings.

Through a mix of talent- and model-led custom videos and photos, we showcased Clinique’s priority products in engaging, lifestyle-driven moments that tapped into our audience’s love of glowing skin and everyday beauty rituals. The campaign came to life across Instagram Reels, in-feed posts, carousel ads, and collection ads, keeping Clinique top-of-mind while audiences were actively shopping beauty and skincare. Strong video completion and engagement rates reinforced the campaign’s ability to capture attention and drive consideration.