To leverage themselves as a positive, practical financial guide, fintech company Chime partnered with Bustle for a 360-degree campaign that came to life on site, video, and social. The goal was to help finance-minded holiday shoppers reframe how they relate to money during a financially demanding time of year. The program included a robust mix of creator-led video, educational listicles, and social extensions that aimed to make budgeting and spending feel approachable and culturally relevant. The campaign performed exceptionally, with Instagram Reels delivering a completion rate 9.3x above benchmark.