NYLON teamed up with Cadbury to spread the spirit of generosity during New York Fashion Week. Our partnership kicked off by joining forces with LUAR designer Raul Lopez to create a custom Cadbury clutch, with Lopez’s creative process coming to life in a custom-shot social video. The clutch was gifted to influencer and host Tefi Pessoa, who showed it off in her own custom-shot video where she took a break during NYFW to share a bar of Cadbury chocolate with NYLON Editor-in-Chief Lauren McCarthy. The campaign culminated in an experiential activation at NYLON Nights with sampling and signage that boldly proclaimed generosity is back in fashion.