W and Bloomingdale’s partnered to produce an exclusive event at Eleven Madison Park timed to the buzz of New York Fashion Week. Aligning with the W reader’s infatuation with emerging talent (and love for Bloomingdale’s), W tapped American actor Louisa Jacobson to star in custom social video content leading up to the event. Followers went behind-the-scenes, stepping into Jacobson’s inner monologue as she prepped for a night out — keeping Bloomingdale’s front and center along the way.

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