Bank of America approached BDG with the objective of promoting their financial literacy hub Better Money Habits among Gen Z and Millennials. With a campaign anchored in Bustle and Elite Daily, we delivered. The program focused on digestible financial literacy through premium features and a custom “Money State of Mind” email series. Topics covered relatable subjects for the demo, like establishing nonrestrictive budgets, moving to a city, saving for a home, and improving spending habits. We extended the campaign to our social channels through a series of organic Instagram stories, and editorial emails.