AZO partnered with BDG to drive awareness for its new menopause line while reinforcing support for its vaginal health portfolio among women 25 to 54. As presenting sponsor of Bustle’s Sexual Wellness Awards, AZO anchored the program with a premium feature, dedicated emails, and custom social highlighting menopause gummies and Complete Feminine Balance. Creative positioned the products as calm, confidence-boosting solutions for hot flashes, sleep, and pH balance. The campaign delivered 5.4MM+ impressions, with the menopause article exceeding time-spent benchmarks by 64% and the vaginal feature driving 7X higher engagement than benchmark, plus nearly 4K clicks to eCommerce.