BDG introduced Prime Video’s The Love Hypothesis as the must-watch YA rom-com of the moment with a takeover of some of our buzziest entertainment franchises. Bustle’s flagship One Nightstand video series featured Editor-in-Chief Charlotte Owen diving into the bestselling novel’s origins, its journey to the screen, and the sizzling chemistry between the film’s stars. NYLON’s custom Obsessed Instagram Carousel highlighted need-to-know details about the film, while an email sponsorship and organic and dark-sponsored social placements anchored The Love Hypothesis at the center of our cultural conversation.

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