Bustle and Amazon Prime Video teamed up to generate buzz around the new romantic comedy Picture This with a social-first campaign tailored to our entertainment-obsessed audience. Leaning into our distinct voice, one editor starred in a low-lift green-screen Instagram Reel that delivered all the film’s must-know details, with the trailer playing dynamically in the background to enhance the commentary. The campaign was further amplified through our “Currently Watching” Instagram Story package, tapping into streaming culture to spark real-time conversation and drive viewers straight to watch.

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