Air Wick partnered with BDG to drive awareness and purchase intent during the holiday season, positioning Essential Mist as a modern, sensorial gifting solution. To bring this to life, BDG teamed up with reality star and mega-influencer Whitney Leavitt for talent-shot Instagram Reels showcasing how fragrances like Apple Cinnamon Medley and Fresh Pine & Juniper transform everyday spaces. The program extended through custom native features on Bustle and The Zoe Report, supported by paid amplification and a Nielsen study. The campaign delivered 21M+ impressions, 37K+ engagements, and strong brand lift, including a +4% increase in purchase intent and 75% aided recall among exposed audiences.
