Tapping into the cultural pulse of Coachella, Plan B One-Step partnered with NYLON for a 360 campaign that fused music, creativity, and education to spark conversation around emergency contraception. At NYLON House, the brand came to life with an immersive, music-inspired activation where guests created their own album covers celebrating iconic eras of female artistry. On the flip side of each cover, guests found powerful facts about reproductive rights—turning every photo opp into a moment for impact. Donations were also made to local women’s organizations. Creator-shot content captured the experience on social, while educational articles on NYLON extended the conversation around empowerment and reproductive health.