To support the launch of the JUNKLESS "Deliciously Real" campaign, Scary Mommy partnered Caitlin Murray of @bigtimeadulting to celebrate real, authentic parenting moments. Leaning all the way into Caitlin’s signature wit and realness, BDG helped her produce an Instagram Reel that recapped a “deliciously real” parenting truth. With clever scripting, native editing, and just the right amount of product integration, both Caitlin’s and Scary Mommy’s audiences went wild as they embraced the unfiltered, messy, and laugh-out-loud experiences of everyday life.

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