Mattress Firm The Sleep Games

The Ask

Help people fight “junk sleep” so they can finally sleep well and live well, positioning Mattress Firm and as holistic solutions.

The Insight

Whether it’s stress, anxiety, indigestion, or an uncomfortable mattress, we all go through things that cause us to experience junk sleep.

The Solution

Introducing The Sleep Games — a 360 activation designed to help consumers fight junk sleep and win at finding ultimate sleep satisfaction. Through a series of comedy-led custom videos, relatable on-site content, and a clever influencer activation, we gamified the stressors of our daily lives and took them down with strategy, skill, and a hefty dose of levity — thanks to Mattress Firm's resources of expert humans, technology, and insights.

1 / 3

TikTok Put A Finger Down Challenge

Watch Now on @thedad →

When You Need A New Mattress, These Are The Top 5 Questions You Should Ask

Read More →

How Much Do You Know About "Junk Sleep"? See How Many Points You Can Rack Up

Read More →

TikTok Put A Finger Down Challenge

Watch Now on @scarymommy →

6 Things You May Not Realize Are Getting In The Way Of A Good Night's Sleep

Read More →