Mattress Firm The Sleep Games

The Ask

Help people fight “junk sleep” so they can finally sleep well and live well, positioning Mattress Firm and Sleep.com as holistic solutions.

The Insight

Whether it’s stress, anxiety, indigestion, or an uncomfortable mattress, we all go through things that cause us to experience junk sleep.

The Solution

Introducing The Sleep Games — a 360 activation designed to help consumers fight junk sleep and win at finding ultimate sleep satisfaction. Through a series of comedy-led custom videos, relatable on-site content, and a clever influencer activation, we gamified the stressors of our daily lives and took them down with strategy, skill, and a hefty dose of levity — thanks to Mattress Firm's resources of expert humans, technology, and insights.

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